The PacaPod brand and our 3-in-1 organisation system is used and loved by mums and dads in many countries all over the world. We are now happy to add Japan’s parents to that list!
This month, the PacaPod Mirano and Hastings changing bags were featured in FQ JAPAN, a magazine geared towards Ikumen, hip dads who are more involved in raising their children. The Ikumen project is a government campaign that is aimed towards encouraging Japanese men to participate more actively in raising their children. We love that dads are being supported in their efforts to be involved in their little ones’ lives, as this allows women to follow their professional passions as well. It’s a win-win-win for mum, dad and baby.
In addition to FQ JAPAN, Japanese retailer ISETAN SHINJUKU will launch PacaPod leather items for the first time in their stores very soon.
For all the Japanese mamas, both working and stay-at-home, Madison, Firenze Putty and Firenze Pewter changing bags will be launched on the 6th floor of the ISETAN SHINJUKU department store on September 14th